The Hip Hop National Radio Conference Call & Feedback Line will be discussing, “Understanding The Relationship Between Record Label And Radio Stations?” Part of the strategy of getting airplay is understanding Radio Stations and Record Labels is dependant on each other, the record labels competes for exposure for the music they release. Radio Stations that is driven by a music-format need music for programming to attract listeners. As for commercial radio programming the priority is not built around the music, contrary to popular belief, but instead, around advertising. Radio stations key element is to deliver an audience of listeners, to persuade the advertisers to buy in. So a nutshell advertising is the radio station check and balance system to serve both the advertisers and the music community. Advertising is the Radio Stations main source of income. Labels can kill three burdens with one stone, 1. by running a 30 to 60 second spot on the station, 2. It exposes the labels music to a large audience, 3. It satisfy the stations need to obtain advertisers to pay its overhead. Undoubtedly, this is an excellent method to win friends and influence the powers that be, Its a one hand wash the other type of concept. The Hip Hop National Radio & Feedback line is design to connect the Music Artist directly with the Music Industry. If you are interested being a guest on our Hip Hop National Radio Show & Feedback panel or advertising with us? Please contact us at 877-580-8555! Artist send music to hiphopntl@gmail.com, be sure to leave your name and phone number that you can be contact at!
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